Pathfinder helps people finishing school or resetting their career find an Army National Guard path that fits them, built for the Washington Army National Guard.
Instead of scrolling a list of job codes, visitors answer a short set of personality and interest questions. In about three minutes they get an archetype (Strategist, Builder, Guardian, Navigator, Healer, Operator or Leader) and the career families that match their strengths.
Each result comes with an illustrated, shareable character card and a clear next step: talk to a recruiter about the paths that interest them.
The challenge
Young adults often guess at military careers, and recruiters spend time with leads who are unsure what they want. The Washington Army National Guard needed a friendly, modern first step that gives people clarity and hands recruiters warmer, better-matched conversations.
Our approach
We designed a two-door entry: take the free assessment, or request a consultation with a recruiter. The assessment maps answers to seven archetypes, each tied to Army branches (for example Strategist to Cyber, Signal and Military Intelligence; Healer to the Medical Corps). Results map onto eight career families, Technology, Signal & Intelligence; Mechanics & Engineering; Support & Logistics; Science & Medicine; Ground Forces; Leadership & Officer/ROTC; Public Service & Protection; and Media & Communications. Every archetype has its own illustrated badge and shareable character card.
The outcome
A fast, mobile-first site that turns a three-minute quiz into a personal career-fit result and a clear next step, giving recruiters consultation requests from people who already know which paths interest them.
Technical highlights
- Scoring engine maps answers to seven archetypes and Army branches
- Shareable character card for each result
- Consultation form routes warm leads to recruiters
- Eight career families from cyber to medicine to media
- Three-minute, no-wrong-answers experience built for phones
Place in the journey
2025+ Rust + Agentic Systems + Open SourcePart of the 2025+ Rust + Agentic Systems + Open Source chapter of Marco Lopes' work (Jun 2026 – present).