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    Fine Line Concrete
    #76
    Direct Client
    Jul 2016 – Oct 2016
    Website
    Industrial, Manufacturing, Energy & Construction

    Fine Line Concrete

    Landing Page & AutoCAD

    Fine Line Concrete was a direct-client engagement combining a landing page with AutoCAD-related work for a concrete construction business. The project paired a customer-facing web presence with a technical drafting component, bringing communication and construction documentation into the same scope. WordPress provided the foundation for the website. The engagement was a focused combination of web presentation and drafting support rather than a custom software platform.

    The challenge

    The central challenge was to give a specialized construction business a clear online introduction without overcomplicating the website. Alongside that public-facing work, the AutoCAD component required attention to the precision and legibility expected of technical drawings. These two workstreams served different audiences and needed distinct treatment within a cohesive client engagement.

    Our approach

    Kordspace approached the engagement as two complementary workstreams: a WordPress landing page and AutoCAD drafting support. The website work centered on a concise page structure that could introduce the business and make relevant information easy to locate. WordPress offered an established publishing foundation without requiring a bespoke application. The drafting component focused on technical visual communication rather than promotional presentation. Keeping the two workstreams distinct allowed each medium to serve its purpose without implying a software integration between them.

    The outcome

    The engagement brought together a focused web presence and AutoCAD-related support for Fine Line Concrete. Its value lay in addressing both business presentation and technical communication through a single studio relationship. The project stands as a practical example of Kordspace working across digital and construction-oriented deliverables.

    Technical highlights

    • WordPress-based website delivery
    • Focused landing-page architecture rather than a multi-feature application
    • AutoCAD-oriented technical drawing workflow
    • Separate presentation and drafting workstreams within one engagement

    Place in the journey

    2015–2017 Web + Commerce

    Fine Line Concrete fits Kordspace's Creative Foundations era by project type, combining practical website delivery with technical visual work. It illustrates the multidisciplinary service approach that underpins the studio's broader engineering practice.