VeraClean was a direct-client eCommerce project for a cleaning-products business serving retail and wholesale customers. Shopify provided the commerce foundation for presenting products and supporting online purchasing. The project centered on a storefront that could communicate the range clearly while accommodating buyers with different purchasing needs. Its scope brought together product discovery, customer-facing content, and the practical organization of an online cleaning-products catalog.
The challenge
Retail and wholesale buyers need different levels of product and purchasing information, even when browsing the same catalog. The storefront needed to make cleaning products easy to identify and compare without obscuring the distinction between individual purchases and business buying. A central design challenge was accommodating both audiences without assuming that their ordering, pricing, or fulfillment requirements were identical.
Our approach
The approach centered on Shopify as the primary storefront and commerce management environment. Catalog structure and navigation were the natural starting points for making the product range understandable to customers. Product-page content needed to support informed purchasing through clear descriptions and relevant buying information. Retail purchasing and wholesale guidance were treated as related customer journeys, without presuming a custom wholesale pricing or account system. The scope favored platform-native commerce patterns to keep the storefront practical to manage.
The outcome
VeraClean is represented in Kordspace’s portfolio as a Shopify commerce engagement spanning cleaning-products retail and wholesale. The project’s qualitative value lies in bringing product presentation and two distinct buying contexts into a coherent storefront scope. It demonstrates a platform-led approach to commerce rather than a claim of bespoke wholesale infrastructure or measured commercial gains.
Technical highlights
- Shopify-centered storefront and commerce architecture
- Product-data organization through catalog and collection structures
- Platform-native checkout and customer-data security boundaries
- Retail and wholesale journey separation at the content and navigation level
Place in the journey
2017–2019 Software + CloudVeraClean fits Kordspace’s Web + Commerce era by project type, illustrating its direct-client work on platform-led online storefronts. It reflects the commerce foundation within the studio’s broader application-development practice.